About the author
Adam HartungAdam Hartung is Managing Partner at Spark Partners, a strategy and transformation consultancy.

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Author Archives: Adam Hartung
Facebook has 28% of the on-line display ad market, but only 5% of all on-line advertising. Continue reading |
Tags: Adam Hartung, Facebook, IPO
Today’s leaders must lead their companies toward rapidly growing opportunities created by market shifts. Continue reading |
Tags: Adam Hartung, Amazon, Google
Short-term biz success may not be attuned to long-term trends. So one must focus on market shift & evolve accordingly. Continue reading |
Tags: Adam Hartung, SAS, ZDnet.com
Innovation and customer satisfaction will ensure business success, but mere cost-cutting can never achieve that. Continue reading |
Tags: Adam Hartung, Airline, AMR, Bankruptcy
Leaders must demonstrate a keen eye for market shifts and invest in opportunities to participate in game-changers. Continue reading |
Tags: Adam Hartung, Amazon, microsoft, Steve Ballmer
When markets shift, those who follow the trends do far better than those stuck trying to defend their past strategies. Continue reading |
Tags: Adam Hartung, Chipotle, McDonald
The best practices of 1975 don’t cut it in 2012. The world has changed. It is more important now than ever that employees have the access to modern tools and the freedom to use them. Continue reading |
Tags: Adam Hartung, Facebook, GroupOn, Linkedin, Twitter
The retail market is shifting fast and winners will be online retailers who use technology to change the competition. Continue reading |
Tags: Adam Hartung, Gladiators, Wal-Mart





